Why Kura
Not your ordinary tea bag.
01
Whole-leaf herbs
We use whole or cut-leaf herbs rather than conventional fine tea dust.
02
Plant-based sachets
Kura uses plant-based biodegradable tea sachets.
03
Room to brew
The sachets are designed to give the herbs room to expand in hot water.
04
Hot tea, made relevant
Kura is built around brewing real tea in hot water while making the category feel fresh and relevant.
| Kura | Standard tea bags | |
|---|---|---|
| Whole / cut-leaf herbs | YES | — |
| Plant-based sachet | YES | — |
| Room for herbs to expand | YES | LIMITED |
| Designed for hot-water brewing | YES | YES |
| 14 sachets per box | YES | VARIES |